Blog entries from Yotam Derfler

Social Media Insight: Encouraging Two-Way Dialogue in Email Marketing Programs

Yotam Derfler — Thu, 12 Nov 2009 05:00:00 +0100

Recently Gold Lasso rolled out a social media feature for eLoop clients. A powerful tool, social media is a popular topic in interactive marketing. It offers unique opportunities for increasing the reach of an ordinary email campaign, exposing it to a much larger scale than other marketing methods. The potential for social media's impact on campaigns is exponential.

In order to ensure social media exposure from your email campaigns, it is important to incentivize the reader. CreRead More...

Five Tips for Writing Better Messages

Yotam Derfler — Wed, 05 Dec 2007 18:32:34 +0100

The technology to deliver e-mail marketing campaigns is better than ever. The success of the campaign, though, is still only as good as the content that the message includes. Follow these tips for improving your copy.

Know your audience – good marketing is all about knowing what the audience you’re trying to reach will react to. The goal of the message, and the text within the message, is to achieve a reaction from the reader.Read More...

Three Email Pitfalls You Can't Afford

Yotam Derfler — Tue, 09 Oct 2007 11:41:08 +0100

For all the marketing rules you follow, breaking a few can wreak havoc on the results of your campaign. Review these pitfalls you can't afford to make (or repeat).

Ignoring the “reply-to” address -- Most ESPs offer a Web mail program and email address to collect responses to a message. The goal is to keep your inbox clean (and not inundated with out of the office replies) after sending a message. It also serves as another layer of protection against spammers. The problem is that moRead More...