Blog entries from Jeremy Dempsey

Coregistration to build lists and harvest leads in a down economy

Jeremy Dempsey — Thu, 19 Mar 2009 04:00:00 +0100

Lead Generation and email list replenishment are always ongoing topics of thought amongst marketers, along with generating more revenue from publications and websites they publish.

As you may have heard, have recently launched RegReady as a solution to this dilemma, and it seems that the coregistration buzz is positive when it is done correctly and with transparency.

Derek Harding of ClickZ wrote an interesting article about the good, and bad sides of coreg and a bRead More...

Gold Lasso Has a New Proven Service to Help Grow Your Email Lists

Jeremy Dempsey — Mon, 23 Feb 2009 10:32:31 +0100

Gold Lasso’s RegReady is a fast growing co-registration network – serving hundreds of websites and processing hundreds of thousands of co-registrations. RegReady’s co-registration network serves both publishers and advertisers.

What is Co-Registration?
Co-registration is an advertising methodology specifically used to build lists and generate sales leads.

How is it Done?
It is done by putting contextually relevant ads in the path of a Website’s registration form, henceRead More...

Gold Lasso is now Tweeting!

Jeremy Dempsey — Wed, 21 Jan 2009 05:00:00 +0100

Gold Lasso is now on Twitter and folks have been sending me requests to be one of my "Tweeps" since I opened up the account a few weeks ago.

If you want to follow us on Twitter, feel free, the door is open.

I plan on sharing information on the email marketing world, and of course what's cooking at Gold Lasso.

To follow me , just go to http://twitter.com/goldlasso and follow us.

Hope we see all of our new Tweeps following us soon,

Jeremy

The Future of Direct Marketing Looks Bright

Jeremy Dempsey — Wed, 14 Jan 2009 05:00:00 +0100

This hit my RSS today...looks good for us for some time to come:

Marketers facing the current weakened economy remain unclear about what this year and beyond will bring, according to the Direct Marketing Association's first-ever "Future of Direct Marketing" qualitative report, released Monday. Nevertheless, a common theme of the report is that technology will become increasingly essential to success. Consisting of interviews with direct marketing leaders and a compilation of tRead More...

Gmail Themes - more potential rendering issues

Jeremy Dempsey — Tue, 25 Nov 2008 05:00:00 +0100

I came across this one and it seemed good enough to share, I hope Pivotal Veracity adds Gmail Themes to their rendering testing offering soon:

"The introduction of Gmail Themes-which allows users to change default background, text and link colors in their inbox-has made it even more difficult to code HTML emails so that they render consistently in Gmail. The problem arises when subscribers use certain Themes and marketers don't define the color of every background, text and link. UndeRead More...

Yahoo! Resurrects Sender Score Certified / Bonded Sender

Jeremy Dempsey — Mon, 24 Nov 2008 05:00:00 +0100

Earlier this year it was announced that Yahoo! would be joining Sender Score Certified. Well the time has arrived!

During the first week of January 2009, Yahoo! will begin using Sender Score Certified status in their filtering decisions. This means that Sender Score Certified members will receive preferential treatment in reaching the inbox at Yahoo! Mail. This new benefit comes in addition to the long standing benefits at Hotmail, Cloudmark, IronPort, Road Runner, Cox, SpamAssassiRead More...

Co-registration: Exciting News from Gold Lasso

Jeremy Dempsey — Sat, 08 Nov 2008 17:35:22 +0100

A few months back in E-ssentials, we spotlighted an article written for DM News by our very own Elie Ashery, entitled “Co-registration: The Secret to Growing Your Email Lists.” The article focused on the concept of co-registration and the two main approaches – the do it yourself approach and the ad network approach.

Well, we were so impressed and in-tuned to the concept of the ad network and the ability to grow your list ethically, organically and exponentially that we went outRead More...

More SPAM Legislation Might Be Around the Corner

Jeremy Dempsey — Mon, 04 Feb 2008 19:40:58 +0100

According to the Direct Marketing Association (DMA), 15 to 25 new “Do Not Mail” bills will be introduced on the state level that will attempt to replicate the Federal Do Not Call legislation. Although the federal government does have a legitimate business interest (US Postal Service) in not proposing federal legislation, Congress might be forced into taking action if a patchwork of state laws pass.

What does this mean for email marketers?

Legislation in one marketiRead More...

Creating Subject Lines that Capture Attention

Jeremy Dempsey — Mon, 03 Sep 2007 19:13:10 +0100

Too many marketers forget one of the most important elements of their e-mail marketing campaign—the subject line. With spam filters furiously searching for reasons to dump your email in a junk email folder instead of the inbox, your choice of subject line is increasingly important. Consider these tips.

Strive for accuracy and don’t exaggerate the content just to attract readers.
Test the subject line with different segments of your group using eLoop’s A/B…Z SplitRead More...

Building Lists Organically Part 3 - Referral Pages

Jeremy Dempsey — Mon, 03 Sep 2007 18:59:24 +0100

Relying on friends and colleagues for references is one of the most effective ways to find new vendors. Whether it’s a new healthcare provider for your family or a marketing consultant for your company, referrals are the backbone of a growing business.

If you use email as the primary form of communication with current clients, adding referral pages can help build distribution lists and expand your client base.

A referral page is used to entice readers to recommend or referRead More...

Building Lists Organically Part 2 of 3: eLoop Tools at your Fingertips

Jeremy Dempsey — Fri, 01 Jun 2007 12:12:41 +0100

We all want to grow our distribution lists. The logic is simple. If more people see our messages then more people also have the opportunity to respond to them. One of the most overlooked methods of increasing the number of recipients in a database is organic growth.

The concept of organic growth means that your list grows from within. In other words, current recipients might opt-in to receive additional communications or emails from you or they might refer other members tRead More...

Keeping Your List Current

Jeremy Dempsey — Wed, 14 Mar 2007 18:55:58 +0100

The worst mistake an email marketer can make is to get a reader’s email address and walk away. Getting the address is difficult enough, but what happens if that contact switches jobs, gets promoted or changes their primary email address. Prevent your list from getting stale with the following practices.

Bounce Removal – make sure bad addresses are removed after a pre-determined number of bounces. Remember there is a difference between a hard and Read More...

Building Lists Organically

Jeremy Dempsey — Wed, 14 Mar 2007 17:36:16 +0100

Part one in a three-part series

The majority of email marketers are missing a significant source for quality leads in the form of co-registration. It is a cost-effective, efficient way to encourage readers to opt-in to a variety of lists while still giving them the opportunity to personalize their selections—a major demand among readers.

Co-registration is when the recipient can subscribe to multiple lists at one time. Typically, marketers brandRead More...