Consider an Influencer Strategy with B2B Social Media

Elie Ashery — Thu, 02 Sep 2010 16:13:55 +0100

As I was doing my daily research on B2B social media I came across a great blog post from Kipp Bodnar. Kipp gave insightful predictions for B2B social media in 2010 one of which I found to be particularly true for this year, “Influencer Marketing Gets Even More Important.” Many clients continually ask me how to identify an influencer from email campaigns and how to market to them once they are identified?

To answer this question, the FaceBook and Twitter links that are promineRead More...

Come See Me Present At MAVA's Capital Connection In Baltimore

Elie Ashery — Thu, 13 May 2010 12:10:46 +0100

The Mid-Atlantic Venture Association (MAVA) named Gold Lasso as one of the early and expansion stage technology companies to present at its annual investment conference, Capital Connection 2010, May 19-20 in Baltimore, MD. I will be presenting Gold Lasso's accomplishments and strategies on Wednesday, May 19th at 3:40 PM.

To learn more about the conference click here: http://www.capitalconnection.org/

Website Publishers Learn About Form Monetization

Elie Ashery — Wed, 07 Apr 2010 18:33:51 +0100

Gold Lasso's RegReady put together a quick presentation to educate website publishers about form monetization. In addition, the presentation shows how website publishers join and benefit from Gold Lasso's RegReady co-registration network. The presentation highlights the differences between traditional co-registration and RegReady's methodologies that provide advertisers an ethical and responsible way to grow their email lists.

Click here to check it out:

Proper foRead More...

Gold Lasso Releases The Lucky 13 for Email Rendering Best Practices

Elie Ashery — Fri, 19 Mar 2010 12:01:02 +0100

Gold Lasso has released a new white paper on email rendering best practices. Proper email rendering challenges every designer and this is a great resources to help understand the difference between designing for email and Web. Included in the white paper are thirteen tips for email rendering best practices. You can download your free copy at Gold Lasso's Learning Center.

Gold Lasso Partners With LiveClicker Making Video In Email Possible

Elie Ashery — Tue, 02 Mar 2010 14:34:56 +0100

With the exception of GoodMail's Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound). I liked LiveClicker's technology so much that I decided to partner them. This partnership will allow Gold Lasso's clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that's truly engaging.

The best thing aRead More...

Email Marketing's Biggest Secret

Elie Ashery — Tue, 23 Feb 2010 19:50:20 +0100

Watch Gold Lasso's video Email Marketing's Biggest Secret and learn a guaranteed yet least used tactic to lift your conversion rates. More videos to come.

Maximizing Promotions with the 2009 Holiday Push

Elie Ashery — Thu, 12 Nov 2009 20:34:27 +0100

Here we are, well into the last quarter of 2009, and holiday-related marketing campaigns are well underway. Many of Gold Lasso’s clients have begun promoting sale dates, coupon codes, clear outs, special event dates such as VIP access to online sales and other year-end online campaigns. Meanwhile, some still have not begun their end of year planning. Start now, it’s not too late. Here are some tips to help organize your e-marketing strategies:

Coordinate online and oRead More...

The Buzz on RSS-to-Email

Elie Ashery — Thu, 12 Nov 2009 20:14:42 +0100

Last week Gold Lasso featured a webinar discussing the benefits of RSS-to-Email. Thank you to everyone who participated and joined in the discussion afterwards. A complete recording of the Webinar is now available online, click here to review.

RSS-to-Email is a hot topic these days. Highlighted by Website Magazine in the article, E-Mail Marketing’s Future… Right Now, eLoop’s new feature is included in an overview of ESPs changing the email landscape. “This isRead More...

Custom DNS - Another Reason Why You Need It

Elie Ashery — Sun, 18 Oct 2009 04:00:00 +0100

Below is another example of how using a custom DNS with your email service provider can help increase trust and deliverability. In this example, TechTarget sent me an email to sign up for their Online ROI Summit. However when clicking on the link my email client warns me that the link could be fraud. Why? Because the link resolves through the email service providers domain instead of TechTarget. This is why custom DNS coupled with a unique IP is the gold standard for deliverability and tRead More...

RSS to Email & Automated Message Assembly

Elie Ashery — Tue, 15 Sep 2009 04:00:00 +0100

When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the cRead More...

Q&A: What is Social Media Marketing and Why Should You Use It?

Elie Ashery — Tue, 25 Aug 2009 18:49:50 +0100

What is social media marketing (SMM)?

Social Media Marketing or SMM is the ability to successfully create dialogs with existing and new customers through social media networks such as LinkedIn, Facebook, Twitter and Flickr. Successful dialogs are created by identifying and reaching out to influencers – people who regularly share content and opinions. Continued personal engagement and targeted content with influencers are the biggest challenges with Social Media Marketing.

Read More...

Message Mashups and Automated Assembly

Elie Ashery — Tue, 25 Aug 2009 13:59:55 +0100

Get Ready for Email 3.0

Elie Ashery — Mon, 27 Jul 2009 04:00:00 +0100

It's definitely not the most elegant collaboration tool however email is the most widely used for sharing thoughts, documents and other communication essentials. So it's surprising it has taken this digital medium over forty years to evolve from plain ASCII text to a soon to be social application for managing relationships and efficient collaboration on business documents. Get ready for Email 3.0, a one inbox mix of social media, instant messaging, text messaging, news feeds, widgRead More...

Streaming Video -- Coming To An Email Near You

Elie Ashery — Wed, 03 Jun 2009 04:00:00 +0100

According to comScore, more than 10 billion video clips are viewed online every month -- providing companies big and small with an incredible opportunity for cost-effective branding, product display and demonstration. Ironically, the ability to incorporate streaming video into an email campaign was practiced in the early days of the commercial Internet, yet stymied when inbox providers and software developers started blocking javascript in email for obvious security reasons. With cutting-Read More...

Social Media Vs. Email: The Debate Continues

Elie Ashery — Wed, 08 Apr 2009 04:00:00 +0100

To build on my colleagues' positions in previous postings, social media is eroding email's social use in spite of its reliance on the medium and desperate claims that these two mediums can exist symbiotically in their current forms. Just as email displaced the U.S. Postal's role as the primary choice for delivering love letters, summer camp news and vacation postcards, social media is rapidly overtaking email for these same correspondences for the 35 and younger crowd. If you're a B2B marketeRead More...

How to Squeeze More Value From Your ESP In Tough Economic Times

Elie Ashery — Wed, 11 Mar 2009 04:00:00 +0100

In case you haven't kept up with the email marketing industry over the past few months, it has been star of glimmering hope for marketers enduring economic turmoil. In fact, the industry has been faring so well that many email service providers (ESPs) have announced record growth for 2008 and expect to do equally as well in 2009.

Even though demand for ESP services is high and clients are spending more, there is still a lot of competition. Now is the time to try to squeeze more value fRead More...

Timing is Email's Trump Card

Elie Ashery — Tue, 10 Feb 2009 05:00:00 +0100

I always get a chuckle when my email marketing colleagues push "relevance" as an industry best practice. If we as marketing experts have to remind the common practitioner to ensure their message matches their market, it proves email marketing is an institution with bottom of the barrel admission standards. Based on my experience, most email marketers fail not with relevance, but rather with the timeliness of their messages. Despite the advanced timing features ESPs ofRead More...

The Boldest 2009 Predictions For Email Marketing

Elie Ashery — Wed, 14 Jan 2009 05:00:00 +0100

Every January email marketing pundits try to make predictions of what the industry will bring for the upcoming year. They range from the career conservative to off-the-wall reckless. Some self-serving predictions blur the line between editorial and advertising so much that only a New Year's hangover can help you tell the difference between the two. Even though the accuracy of annual email marketing conjectures can be debated, almost all have some sort of truth to them. With that being saidRead More...

Do Forward-to-a-Friend Referrals Work?

Elie Ashery — Mon, 05 Jan 2009 13:50:16 +0100

The forward-to-a-Friend gimmick is a failed attempt by e-mail service providers to incorporate viral marketing tools into their applications. Because 100% of the most commonly used e-mail clients have a forward e-mail feature, people use that instead. The only thing we e-mail service providers can do to save face is to hope that the feature reminds people to use their forward button.

A recent survey to online marketers by the Email Experience Council asked, “What is your mosRead More...

2008 Predictions Review – Hit or Miss?

Elie Ashery — Sun, 04 Jan 2009 05:00:00 +0100

Every New Year’s I take the avalanche of information I gather from clients, business partners and hundreds of articles and white papers I have read of the previous year and try to make some bold predictions for email marketers. Like any modern soothsayer, my predictions are a medley of hits and misses, such as my accurate such as the call for more email marketing legislation in 2008, and complete flops such as my 2007 suggestion of wider adoption of RSS by email marketers. More importantlyRead More...

Blog entries from Elie Ashery