Blog entries from Danielle Ashery

eLoop Uptime 100% through Storms

Danielle Ashery — Tue, 27 Jul 2010 04:00:00 +0100

It's somewhat funny that we find ourselves emailing you again regarding the weather. This year has been brutal for our region -- with mountains of crippling blizzards and now this. As you may have seen in the national news, nearly half a million homes and businesses lost power Sunday and many are still without eleRead More...

New & Improved: A Rundown of Recently Added Features and Enhancements

Danielle Ashery — Thu, 12 Nov 2009 20:16:57 +0100

AddThis – Social Media/Sharing
Gold Lasso is very excited to announce our partnership with AddThis, the #1 bookmarking and sharing button on the Internet. This partnership enables us to offer Social Media Integration for your email campaigns. This integration is seamless, fully customizable and can be accessed through the new and improved toolbar within the HTML message editor.

RSS to Email
RSS (most commonly translated as “Really Simple Syndication” or “Rich Site Summary”) isRead More...

Gold Lasso Teams up with Bamboo Cricket

Danielle Ashery — Mon, 01 Jun 2009 17:35:36 +0100

Partnership provides inbound email management, live customer chat and better customer retention Gold Lasso’s teaming up with Bamboo Cricket, a Florida-based customer service solutions company, to offer our clients inbound email management and live customer chat technology. More and more email marketers are discovering that it really pays to read their customers’ emails. With Bamboo Cricket’s email management solution, our clients can easily uncover “high value” messages from important custoRead More...

Gold Lasso Partners with GoodMail to Strengthen Email Trust

Danielle Ashery — Mon, 23 Feb 2009 10:39:41 +0100

Gold Lasso is proud to announce its newest partnership with GoodMail Systems to enhance recipient’s trust. GoodMail Systems has created an industry standard class of trusted email entitled, CertifiedEmail ™.

CertifiedEmail™ provides a safe and reliable means for consumers to easily identify authentic email messages for legitimacy from both commercial and non profit senders. Adding this feature to Gold Lasso will add an additional layer of confidence to both senders and recipientRead More...

Are You Getting the Most Out of eLoop?

Danielle Ashery — Mon, 05 Jan 2009 13:48:54 +0100

All this talk about the economy should have you asking one question: Am I getting my moneys worth? This pertains to all aspects of your business. Of course, I can only help you answer that question as it pertains to your ESP. So, as an eLoop Account Manager, it’s my duty to make sure you are aware of all the premium features available to you.

Now I am sure some of you are using these features, but many of our clients are not. All of the features below (listed by section) are avaiRead More...

Email Marketing Strategies in a Down Economy

Danielle Ashery — Mon, 05 Jan 2009 13:47:29 +0100

The key to business success in a down economy is to NOT discontinue your marketing efforts. Many businesses are fearful of spending (which is totally understandable), but cutting all marketing is not the answer. Change it up!

Analysts are already reporting that marketing dollars are shifting to email – the most cost effective channel proven to have the highest ROI. During tough economic times, it’s important to think carefully about how you’re using email and make every single email cRead More...

Email Trends to Follow Into 2009

Danielle Ashery — Mon, 05 Jan 2009 13:43:52 +0100

As we all know, email marketing is an ever-changing marketing form. It is easily adaptable to market fluctuations, economic hardships, and sudden changes in marketing strategies.

There are so many trends that can impact email marketing, but I’d like to cover four that I feel most affect our clients. It’s important to keep these in mind while devising your email marketing strategy for 2009.

1) Control is in the subscriber’s hands now more than ever.

It used to beRead More...

Feature Spotlight: Campaign Types A/B Splits, Time-Released and Throttled Campaigns

Danielle Ashery — Sat, 08 Nov 2008 17:41:06 +0100

A/B Split Campaigns

Testing is the only way to know for sure what works best with your email campaigns and your subscribers. The most common way marketers test their email campaigns is with A/B splits. A/B split campaigns allow you to randomly split your list between two or more messages. The benefit is that you can test the success of different campaign elements, such as subject lines, from lines, or other content, to find out which work best. eLoop reports each message and its respecRead More...

Email Rendering on Mobile Devices Poses New Challenges and Opportunities

Danielle Ashery — Tue, 05 Feb 2008 14:06:59 +0100

The mobile phone continues to rise in popularity as a primary communications device making email rendering on mobile devices a serious issue. According to data from MarketingSherpa, approximately 64 percent of “key decision makers” are reading messages on a BlackBerry or other mobile device. Let’s find out why this issue is finding its way to the top of many a priority list.

What is the problem?

Right now, mobile devices only display text emails. BasicaRead More...

Incorporate eLoop into your SEM Campaigns

Danielle Ashery — Wed, 05 Dec 2007 18:51:32 +0100

Last year, advertisers spent nearly $10 billion on search engine marketing, more than 60 percent more than 2005. The value of SEM to increase the visibility of your Web site and company, and as an advertising tool is clear, but it’s also an effective tool to generate database leads.

Incorporating eLoop features into your SEM campaign can maximize your marketing efforts and increase awareness of your company. The goal is to create a landing page that represents your overall brand and tRead More...

The How's and When's of Using Action Based Messaging

Danielle Ashery — Wed, 05 Dec 2007 18:47:57 +0100

Understanding how and when to use Action Based Messaging, or ABM, starts with knowing what ABM is. ABM is a process that allows you to send follow-up messages to an initial campaign based on the action that they take. An action-based message is automatically sent to the recipient in response to their action. For example, if the reader clicks on a link for more information, they might receive a follow-up message that asks if the link they were taken to provided the information they needed or iRead More...

Don't Make These Mistakes Again

Danielle Ashery — Wed, 05 Dec 2007 18:25:55 +0100

We are trained as children (and even sometimes as adults) to learn from our mistakes. Making a mistake is human, but failing to recognize the mistake and learn how to avoid it in the future can be disastrous. This is especially true for e-mail marketers. Repeating common mistakes can lead to deliverability issues and cause the intended reader to ignore the message or send it directly to the junk mail folder—a worse fate.

Mistakes come in all shapes and sizes, but here are aRead More...

Rejuvenate Your Email Campaigns

Danielle Ashery — Tue, 09 Oct 2007 10:53:02 +0100

If the email component of your marketing plan is in a rut, it’s time to rejuvenate your campaigns. Here are four ways to bring some life back into your messages.

Engage readers by asking them to respond to a poll or survey. Every once in awhile, it’s important to give your readers a way to participate in the message and the organization by including a survey or poll question. It’s also a beneficial tactic to give a snippet of information to readers. It’s not a scientific Read More...

Tips for Re-Designing Your Email Template

Danielle Ashery — Mon, 03 Sep 2007 19:09:57 +0100

Your e-mail template is another extension of your overall brand. It needs attention to stay fresh and functional. Follow these tips to improve the visual impact of your email marketing template.

Avoid background images – images help break up text and direct readers to online resource if they’re used correctly so test the message first. Background images often don’t appear in all email clients. Be sure to host any images you use on a Web site.
Image alt tags Read More...

Audit your Email Campaigns - 5 Things to Consider

Danielle Ashery — Mon, 03 Sep 2007 19:05:58 +0100

If it’s been more than a year since you took a good, hard look at your email template, metrics, reports or design close the door, shut off the phone and schedule a check up. Too often marketers spend time and resources setting up their e-mail marketing programs and forget that they need a little TLC (testing, list management, and cleansing) to function properly.

Here are five things to include in your check up.

Cleanse the code – review and cleaRead More...

Creative Tips For Email Newsletter

Danielle Ashery — Wed, 14 Mar 2007 17:41:29 +0100

Creativity and innovation can make or break your e-publication. With an online platform, you must write copy and include dynamic content that will stimulate the reader’s attention and, ideally, convince them to forward the message to colleagues and friends widening your readership.

Below are tips to remind you to cover the basics and explore the publication’s creative side.

Danielle Ashery — Sun, 04 Feb 2007 09:13:43 +0100

Marketing Sherpa, a business research company that just happens to focus on the marketing profession, presented the results of its recent study, Email Marketing Lists, Design, Tests & Deliverability for 2007. The report highlights information from four areas: (1) survey of 3,687 e-mail marketers; (2) lab tests and partner research; (3) “best of” research from expert sources; and (4) approximately 600 interviews.

Highlights of the study for your reference are included beRead More...

New Years Resolutions for Email Marketing - In February

Danielle Ashery — Thu, 01 Feb 2007 20:24:07 +0100

This is the time of year for resolution and improvement. It includes more than just losing weight or sticking to a budget (two of the most common resolutions). For e-marketers, it means vowing to check their messages for SPAM before sending them or adding action-based messaging to their marketing plans.

Check all messages with the SPAM analysis tool before sending them to my recipients.
Join Dot Email, post questions and brainstorm ideas with other marketing professionals.
AdRead More...

The Follow-Up Frenzy - eLoop Feature Spotlight

Danielle Ashery — Mon, 03 May 2004 22:00:00 +0100

In a perfect world, wouldn’t it be nice to plan all your email marketing follow-up by clicking a button? The good new is with Gold Lasso’s eLoop™ you can!

eLoop’s Action-Based Messaging™ (ABM) allows you to automate the delivery of personalized messages based on a recipients action or in-action in prior messages. With the click of a button you can schedule one, two, three or even 20 follow-up messages. Take a look at how ABM works:

Example: ABC Company sends an iRead More...

Feature Spotlight: There is Nothing More Powerful Than Word-of-Mouth Marketing

Danielle Ashery — Sat, 03 Apr 2004 23:00:00 +0100

One of the biggest challenges facing organizations today is quality prospecting. What better way to spread the word about the benefits of your organization than through your existing audience? Gold Lasso’s Referral Campaign module is a custom, fully automated email campaign program that represents an innovative, new approach to assisting organizations to increase their audience-base.

Referral marketing is as powerful and effective as traditional word-of-mouth referrals. Gold LassRead More...