Blog entries - March 2008

ISP Feedback Loops - New eLoop Feature

Michael Weisel — Tue, 25 Mar 2008 09:19:04 +0100

As you know, many ISPs include a "this is spam" button or link for a piece of email sent from a specific IP address. When clicked, it is considered a "complaint". A feedback loop (or complaint report) notes when a recipient clicks "this is spam" for one of your emails. In some cases the complaints are made directly to the hosting provider or ISP in which case Gold Lasso will alert you of these types of complaints.

These complaint reports track the feedback from your recRead More...

Co-registration: The Secret to Growing Your Email Lists

Elie Ashery — Mon, 17 Mar 2008 19:39:03 +0100

As published in DM News

In the world of email marketing, buying a list is considered a big “faux pas” amongst permission fanatics and professional email marketing pundits alike. In fact, the practice is so loathed that the mere mention of a purchased list can get you banned by a mainstream email service provider. So what’s a marketer to do when they want to engage in email marketing but don’t have a year or so to grow a list organically?

Fortunately, some veRead More...

Where Did All The Follow Ups Go?

Elie Ashery — Mon, 17 Mar 2008 19:33:35 +0100

As published in MediaPost

I’ve witnessed a destructive trend in the last year with lead generation. If the lead isn’t hot with an immediate readiness to convert, it is often shoved aside, long to be forgotten –leaving the person who initially made an inquiry with a bad impression. When I question marketers about this practice, the typical answer is “we simply don’t have the time and resources to call every lead.” This answer often leaves me to ponder how much waste there probabRead More...

Referrals--Start Asking For Them

Elie Ashery — Mon, 17 Mar 2008 18:53:15 +0100

As published in DM News

A few weeks ago I had an Aflac agent in my office. After we closed a deal he pleasantly asked me if I knew of other business owners in need of Aflac’s products. As a result of the good sales experience, I gave him five referrals. Every sales person knows the value of a referral however the concept doesn’t resonate well with email marketing practitioners. Now is a great opportunity to change that. Instead of relying on an inadequate forward-to-a-friend prRead More...