Blog entries - June 2008

Pre-Fab Email Templates Suck! Here's Why

Elie Ashery — Fri, 27 Jun 2008 23:00:00 +0100

If you're a marketing manager for a mid-sized company and insist that your email service provider offer you a bunch a pre-fab templates you're lazy and should be fired! Pre-fab templates were great back in the day when email marketing was novel and a limited number of marketing mavericks experimented with the medium however the day of pre-fab templates for real marketers has come and gone.

Just think about it, email service providers that push pre-fab templates such as Constant ContacRead More...

Email Service Providers' Dirty Little Secret

Elie Ashery — Sat, 07 Jun 2008 23:00:00 +0100

There is a dirty little secret with email service providers (ESPs) and it’s about time it has been brought to the forefront of industry discussions. I learned about the intricacies of this secret while culling Gold Lasso customers that exceeded our spam complaint threshold. After politely showing a few of them the door, out of spite they revealed to me that they were simultaneously using the services of five other competitors unraveling a twisted web of ESP “switch-aRead More...

Mobile Messages in an Email World

Elie Ashery — Fri, 06 Jun 2008 12:36:24 +0100

As published in DM News

As the mobile phone continues to become the main communications device, email rendering on mobile devices have become a serious issue. Since many mobile devices only display text emails, email marketers have a challenging time separating their mobile users from their traditional email client recipients.

This segmentation will be necessary to ensure proper rendering of their messages to non-HTML friendly email clients. It will also be difficulRead More...