Blog entries - December 2007

A Wake Up Call For Email Marketing Newbies

Elie Ashery — Sun, 16 Dec 2007 16:49:00 +0100

Last year I predicted that 2007 was going to be "the year of the mailman" for email marketing, meaning that everyone including the mailman would engage in the practice. This is evident in that Constant Contact now claims 150,000 small business customers. The word is out that email marketing returns big bucks and the little guys want in. True, email marketing does level the playing field between large and small online retailers since it's an affordable medRead More...

My Prediction on RSS Adoption Was Dead Wrong

Elie Ashery — Tue, 11 Dec 2007 22:09:00 +0100

This time last year I predicted that basic batch and blasters would start to look at RSS as an alternative to email because of cost and deliverability. Boy was I dead wrong. Now that I look back at my words, what the hell was I smoking? Most batch and blasters aren't sophisticated enough to even figure out what RSS stands for let alone how to implement it. In my opinion RSS didn't make the slightest ding into email's market share and penetratRead More...

Incorporate eLoop into your SEM Campaigns

Danielle Ashery — Wed, 05 Dec 2007 18:51:32 +0100

Last year, advertisers spent nearly $10 billion on search engine marketing, more than 60 percent more than 2005. The value of SEM to increase the visibility of your Web site and company, and as an advertising tool is clear, but it’s also an effective tool to generate database leads.

Incorporating eLoop features into your SEM campaign can maximize your marketing efforts and increase awareness of your company. The goal is to create a landing page that represents your overall brand and tRead More...

The How's and When's of Using Action Based Messaging

Danielle Ashery — Wed, 05 Dec 2007 18:47:57 +0100

Understanding how and when to use Action Based Messaging, or ABM, starts with knowing what ABM is. ABM is a process that allows you to send follow-up messages to an initial campaign based on the action that they take. An action-based message is automatically sent to the recipient in response to their action. For example, if the reader clicks on a link for more information, they might receive a follow-up message that asks if the link they were taken to provided the information they needed or iRead More...

Five Tips for Writing Better Messages

Yotam Derfler — Wed, 05 Dec 2007 18:32:34 +0100

The technology to deliver e-mail marketing campaigns is better than ever. The success of the campaign, though, is still only as good as the content that the message includes. Follow these tips for improving your copy.

Know your audience – good marketing is all about knowing what the audience you’re trying to reach will react to. The goal of the message, and the text within the message, is to achieve a reaction from the reader.Read More...

Don't Make These Mistakes Again

Danielle Ashery — Wed, 05 Dec 2007 18:25:55 +0100

We are trained as children (and even sometimes as adults) to learn from our mistakes. Making a mistake is human, but failing to recognize the mistake and learn how to avoid it in the future can be disastrous. This is especially true for e-mail marketers. Repeating common mistakes can lead to deliverability issues and cause the intended reader to ignore the message or send it directly to the junk mail folder—a worse fate.

Mistakes come in all shapes and sizes, but here are aRead More...