Blog entries - August 2009

Q&A: What is Social Media Marketing and Why Should You Use It?

Elie Ashery — Tue, 25 Aug 2009 18:49:50 +0100

What is social media marketing (SMM)?

Social Media Marketing or SMM is the ability to successfully create dialogs with existing and new customers through social media networks such as LinkedIn, Facebook, Twitter and Flickr. Successful dialogs are created by identifying and reaching out to influencers – people who regularly share content and opinions. Continued personal engagement and targeted content with influencers are the biggest challenges with Social Media Marketing.

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Message Mashups and Automated Assembly

Elie Ashery — Tue, 25 Aug 2009 13:59:55 +0100

When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the cRead More...