Posted by: Yotam Derfler
on Nov 12, 2009
Recently Gold Lasso rolled out a social media feature for eLoop clients. A powerful tool, social media is a popular topic in interactive marketing. It offers unique opportunities for increasing the reach of an ordinary email campaign, exposing it to a much larger scale than other marketing methods. The potential for social media's impact on campaigns is exponential.
Posted by: Yotam Derfler
on Dec 5, 2007
The technology to deliver e-mail marketing campaigns is better than ever. The success of the campaign, though, is still only as good as the content that the message includes. Follow these tips for improving your copy.
Posted by: Yotam Derfler
on Oct 9, 2007
For all the marketing rules you follow, breaking a few can wreak havoc on the results of your campaign. Review these pitfalls you can't afford to make (or repeat).
