Posted by: Jeremy Dempsey
on Mar 19, 2009
Lead Generation and email list replenishment are always ongoing topics of thought amongst marketers, along with generating more revenue from publications and websites they publish.
Posted by: Jeremy Dempsey
on Feb 23, 2009
Gold Lasso’s RegReady is a fast growing co-registration network – serving hundreds of websites and processing hundreds of thousands of co-registrations. RegReady’s co-registration network serves both publishers and advertisers.
What is Co-Registration?
Co-registration is an advertising methodology specifically used to build lists and generate sales leads.
How is it Done?
It is done by putting contextually relevant ads in the path of a Website’s registration form, hence the name “co-registration.”
Co-registration traditionally has seen many methodologies and has experienced mixed results primarily due to the many blind models that were created. RegReady is exactly the opposite, it is a 100% transparent network of website and e-newsletter publishers across 35 different verticals. It is designed to give publishers the ability to create a new revenue stream from their website’s registration form submissions with other publishers in the network of their own choosing. It also allows these same publishers to generate 100% real time transparent opt-in leads directly from other publishers websites. There is no upfront cost and no obligation to participate!
Some notable organizations that are already participating include:
• MarketingVOX
• iMedia Connection
• DemandGen Report
• MarketingSherpa
• Retailer Daily
• AdRants
So, you ask:
Why Be a Publisher?
• Leverage an untapped revenue stream for your organization
• Expand the reach of your brand across partner publisher’s audiences
• Have full control of your relationships with advertisers and veto inappropriate ads or relationships to your organization’s vision
• The ability to co-mingle your brand to your other brand’s audiences
• Create your own private network of partners and add more value to your internal advertising sales
Why Be an Advertiser?
• Generate real time leads, qualified leads
• Integrates with eLoop auto responders and time released messaging.
• 100% lead source transparency, no guessing if leads are new or if they have heard of you
• Supplement your existing email subscription database and replenish your pipeline
• Great source for replenishing normal email list attrition due to bounces, the unsubscribed and normal list hygiene depletion
• Cost of leads is based upon open bid model, no fixed price (open market model determines real cost of lead, open auction similar to Google Adwords or eBay’s’ bidding models)
Interested in being an Advertiser or Publisher?
Click here
Posted by: Jeremy Dempsey
on Jan 21, 2009
Gold Lasso is now on Twitter and folks have been sending me requests to be one of my "Tweeps" since I opened up the account a few weeks ago.
Posted by: Jeremy Dempsey
on Jan 14, 2009
This hit my RSS today...looks good for us for some time to come:
Marketers facing the current weakened economy remain unclear about what this year and beyond will bring, according to the Direct Marketing Association's first-ever "Future of Direct Marketing" qualitative report, released Monday. Nevertheless, a common theme of the report is that technology will become increasingly essential to success. Consisting of interviews with direct marketing leaders and a compilation of their views on a variety of factors affecting the industry, the report found:
•Consumerism increasingly will drive legislation and self-regulation in the direct marketing arena.
•The customer will gain more control of choices and transactions, especially concerning marketing communications. Marketers should ask customers their preferences about what marketing messages they want to receive, how often they wish to receive them and through what channels.
•Multichannel marketing driven by Web. 2.0 technologies will become increasingly important, including capturing and capitalizing on data acquired through digital channels.
•The movement away from single-channel campaigns will continue, with more integrated multichannel strategies being implemented. The report, available for download at DMA's online bookstore via www.the-dma.org, is priced at $135 for DMA members and $240 for nonmembers.
Posted by: Jeremy Dempsey
on Nov 25, 2008
I came across this one and it seemed good enough to share, I hope Pivotal Veracity adds Gmail Themes to their rendering testing offering soon:
