Posted by: Elie Ashery
on Sep 2, 2010
Tagged in: Untagged
As I was doing my daily research on B2B social media I came across a great blog post from Kipp Bodnar. Kipp gave insightful predictions for B2B social media in 2010 one of which I found to be particularly true for this year, “Influencer Marketing Gets Even More Important.” Many clients continually ask me how to identify an influencer from email campaigns and how to market to them once they are identified?
To answer this question, the FaceBook and Twitter links that are prominent in today’s email marketing are not just to extend a message’s reach. The simple action of clicking these links gives the marketer a bull’s eye as to who their greatest ‘influencers’ are and which social media forums they communicate with.
Recommend Strategy:
Based on the ability to identify your influencers using the methodology described above, segment these influencers and treat them differently. Make sure the content they’re receiving is special and let them know that. Also, try to find these people in their favorite forums and follow them. They’ll appreciate it and reward you for it.
Here’s the link to the article for your reference:
Please feel free to reach out to me or anyone here at Gold Lasso with questions.
Posted by: Elie Ashery
on May 13, 2010
The Mid-Atlantic Venture Association (MAVA) named Gold Lasso as one of the early and expansion stage technology companies to present at its annual investment conference, Capital Connection 2010, May 19-20 in Baltimore, MD. I will be presenting Gold Lasso's accomplishments and strategies on Wednesday, May 19th at 3:40 PM.
Posted by: Elie Ashery
on Apr 7, 2010
Gold Lasso's RegReady put together a quick presentation to educate website publishers about form monetization. In addition, the presentation shows how website publishers join and benefit from Gold Lasso's RegReady co-registration network. The presentation highlights the differences between traditional co-registration and RegReady's methodologies that provide advertisers an ethical and responsible way to grow their email lists.
Posted by: Elie Ashery
on Mar 19, 2010
Gold Lasso has released a new white paper on email rendering best practices. Proper email rendering challenges every designer and this is a great resources to help understand the difference between designing for email and Web. Included in the white paper are thirteen tips for email rendering best practices. You can download your free copy at Gold Lasso's Learning Center.
Posted by: Elie Ashery
on Mar 2, 2010
With the exception of GoodMail's Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound). I liked LiveClicker's technology so much that I decided to partner them. This partnership will allow Gold Lasso's clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that's truly engaging.
