Posted by: Elie Ashery
on Sep 15, 2009
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery. This is one of the reasons why SMS and Twitter have cannibalized some of email's footprint for mobile delivery of commercial messages.
