The one size fits all mentality simply doesn't work anymore especially when it comes to selling online.  Just when you think you're aiming your marketing and creative efforts at the right target market, think again and think smaller.  Segmentation is the key to generating higher conversion rates from your website and email marketing efforts.  From displaying the right product using geo physical data to creating the perfect offer based on previous email click patterns, segmentation will help to ensure the right offer gets in front of the right person at the right time.  Mass customization is here to stay and you better have the right tools to make it happen with your website and email campaigns. 

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