As you know, many ISPs include a "this is spam" button or link for a piece of email sent from a specific IP address. When clicked, it is considered a "complaint". A feedback loop (or complaint report) notes when a recipient clicks "this is spam" for one of your emails. In some cases the complaints are made directly to the hosting provider or ISP in which case Gold Lasso will alert you of these types of complaints.
These complaint reports track the feedback from your recipients and notify you when you are being flagged with SPAM or UCE (Unsolicited Commercial Email) complaints. These reports are extremely useful in the analysis of your lists and the content of your email communications as well as keeping up with compliancy and SPAM laws.
We have included three complaint reports listed under the Reporting Module in eLoop and will be adding more in the near future:
Windows Live Mail and MSN Hotmail:
This feedback loop called SNDS (Smart Network Data Services) measures the amount of mail sent to Windows Live Mail and MSN Hotmail and compares it to the number of SPAM complaints and SPAM traps to give you a score. Depending on your “Filter results” you may need to adjust your messages to help to bring your score down. These results do not necessarily mean that your messages were or were not delivered; it only gives an aggregate result on how it was scored in the Microsoft filtering.
AOL/Netscape/AIM/MyeAddress:
This feedback loop tracks anytime a recipient hit’s the “this is spam” button within an AOL, Netscape, AOL Instant Messenger, or AOL My eAddress email message. In most cases the report will tell the recipient’s email address that complained so that it can be further investigated.
SpamCop:
This feedback loop is comprised of members that work with SpamCop to report IP addresses that are sending SPAM or UCE to recipient’s inboxes or to monitored spam traps. SpamCop helps to facilitate the submission of the complaints to the respective ISP’s or Web Hosts so that they can monitor the IP addresses that they own. SpamCop is run by IronPort Systems who is one of Gold Lasso’s primary MTA’s (Mail Transfer Agents.)
As an added best practice, below are the instructions to setup an abuse@ email address for your email marketing efforts. An abuse account is important because a lot of times if a recipient wants to file a complaint about your correspondence or to be removed from your list, they may not bother with opting out and send a message to
abuse@yourdomain.com. If the message bounces back as not existing when sent to your abuse@ account, it can sometime lead to the assumption that your marketing efforts are not legitimate and possibly SPAM. With the addition of an abuse@ address, it improves the legitimacy of your email marketing efforts as well as giving you another facet in the fight to healthier lists. This account should be checked regularly. Please make sure to respond promptly and courteously to your recipient and remove them from your list if applicable (in most cases it will be) to avoid any further issues.
* Choose “Account Settings” from the top navigation
* Choose “Reply Profile Settings” from the menu
* On the right hand side of the page click the “Add New” hyperlink
* Enter in the below information:
Name: Abuse
Is Default: False
Bounce to: abuse
Link URL: Keep this as the default
Password: Choose a password
Forward to: abuse@yourdomain (use the same domain as the Link URL above)
From Address: Use the same as the “Forward to” above
Reply to: Use the same as the “Forward to” above
**Click the “Save Button”**
To check your Abuse Mail, click the “Outbound Messaging” option on the top navigation menu and choose “Webmail.” Once the HORDE Webmail login comes up, use the information that you entered in above for the email address and password.
If you have any questions regarding SPAM complaints or the above instructions, please let us know at
service@goldlasso.com.
