Posted by: Elie Ashery
on Jan 1, 2008
1. The Death of the ISP White List
For those lucky email marketers who previously relied on ISP white lists for superior deliverability will get a shocking wake up call this year. As ISPs rely more on reputation-based systems for discerning good senders from bad ones white lists are rapidly becoming obsolete as the mistake of false positives are less of an issue. This new technology and methodology of reputation-based systems levels the deliverability playing field for all email marketers eliminating the backdoor approach to deliverability. This also means that email marketers must continue to rely on best practices and monitor their reputation as a slip up can cost them dearly.
