Posted by: Danielle Ashery
on Feb 23, 2009
Gold Lasso is proud to announce its newest partnership with GoodMail Systems to enhance recipient’s trust. GoodMail Systems has created an industry standard class of trusted email entitled, CertifiedEmail ™.
CertifiedEmail™ provides a safe and reliable means for consumers to easily identify authentic email messages for legitimacy from both commercial and non profit senders. Adding this feature to Gold Lasso will add an additional layer of confidence to both senders and recipients. "As marketers are increasing their usage of email communications we feel that there is a growing need for our clients to be assured that their emails are received. CertifiedEmail is one of the easiest and best ways to deliver emails directly to the inbox past content and volume filters with all links and images rendered by default," says Elie Ashery, President and CEO of Gold Lasso.
Goodmail Systems CertifiedEmail is the ultimate defense against phishing. By using a blue ribbon envelope icon that is unique to CertifiedEmail™ lets recipients know that the email is really from the sender that appears and that it can be trusted. A great part of this feature is that this does not need downloads or plug-ins for graphics, it is directly built into the recipients email application. 100% deliverability is guaranteed across the following ISPs; AOL, BT, Cox, Verizon, AT&T, Comcast, Road Runner and Yahoo. In the not-so-distant future, Goodmail will also have a video streaming feature available.
“At Gold Lasso we are always striving to provide clients with an easy-to-use product that is jam-packed with features. We are especially excited about Goodmail’s longer term product roadmap and how CertifiedEmail will be used to deliver a secure multimedia inbox experience for recipients,” said Ashery.
This exciting feature will be added to the Gold Lasso platform as of April 1, 2009. If interested, please contact a Gold Lasso Representative at 301-990-9857 or via email at
service@goldlasso.com.
Posted by: Jeremy Dempsey
on Feb 23, 2009
Gold Lasso’s RegReady is a fast growing co-registration network – serving hundreds of websites and processing hundreds of thousands of co-registrations. RegReady’s co-registration network serves both publishers and advertisers.
What is Co-Registration?
Co-registration is an advertising methodology specifically used to build lists and generate sales leads.
How is it Done?
It is done by putting contextually relevant ads in the path of a Website’s registration form, hence the name “co-registration.”
Co-registration traditionally has seen many methodologies and has experienced mixed results primarily due to the many blind models that were created. RegReady is exactly the opposite, it is a 100% transparent network of website and e-newsletter publishers across 35 different verticals. It is designed to give publishers the ability to create a new revenue stream from their website’s registration form submissions with other publishers in the network of their own choosing. It also allows these same publishers to generate 100% real time transparent opt-in leads directly from other publishers websites. There is no upfront cost and no obligation to participate!
Some notable organizations that are already participating include:
• MarketingVOX
• iMedia Connection
• DemandGen Report
• MarketingSherpa
• Retailer Daily
• AdRants
So, you ask:
Why Be a Publisher?
• Leverage an untapped revenue stream for your organization
• Expand the reach of your brand across partner publisher’s audiences
• Have full control of your relationships with advertisers and veto inappropriate ads or relationships to your organization’s vision
• The ability to co-mingle your brand to your other brand’s audiences
• Create your own private network of partners and add more value to your internal advertising sales
Why Be an Advertiser?
• Generate real time leads, qualified leads
• Integrates with eLoop auto responders and time released messaging.
• 100% lead source transparency, no guessing if leads are new or if they have heard of you
• Supplement your existing email subscription database and replenish your pipeline
• Great source for replenishing normal email list attrition due to bounces, the unsubscribed and normal list hygiene depletion
• Cost of leads is based upon open bid model, no fixed price (open market model determines real cost of lead, open auction similar to Google Adwords or eBay’s’ bidding models)
Interested in being an Advertiser or Publisher?
Click here
Posted by: Elie Ashery
on Feb 10, 2009
I always get a chuckle when my email marketing colleagues push "relevance" as an industry best practice. If we as marketing experts have to remind the common practitioner to ensure their message matches their market, it proves email marketing is an institution with bottom of the barrel admission standards. Based on my experience, most email marketers fail not with relevance, but rather with the timeliness of their messages. Despite the advanced timing features ESPs offer, email is treated like other mass marketing mediums by marketing executives. If you don't believe me just ask any CEO of an email service provider about the percentage of their clients who use their timing features. I can promise you an uncomfortable look on their face will emerge when you bring the subject up. If the main objective of commercial email is to sell (widgets, ideas, relationships, donations, etc.) then a message's timing trumps most other best practices. All top sales people will tell you the calendar is their best sales tool because it ensures timely follow up around specific purchasing cycles. Top sales people know that being in front of the customer at right time is far more valuable than frequent and blanketed calls. Therefore savvy email marketers have learned from their sales counterparts to view time as a holistic window into their customers' needs, timing campaigns according to specific dates, relationship cycles and behavior instead of obsessing over the right time of day to send email. Below are some examples about how the savvy email marketers use time to increase sales.
