Posted by: Elie Ashery
on Feb 26, 2008
Ken Magill of Direct Magazine does it again by exposing the dirty side of email. However this time a little bit of politics was added creating a cesspool of irony. His recent report "Prankster Pollutes Obama's E-mail List" exactly makes my point from last night's blog post. Even though politicians are exempt from the CAN SPAM Act they aren't immune to best practices. As Hillary Clinton would have put it, "shame on you Barack Obama!"
Posted by: Elie Ashery
on Feb 25, 2008
As the 2008 presidential primaries come to a close, the remaining candidates' staffers are making a mad rush to expand their social networking presence. Any medium to reach voters who were previously an afterthought in the last election has become the mantra amongst Clinton and Obama supporters in a tight Democratic primary. However no matter how much effort goes into harnessing the power of social networking in the name of politics, email is right around the corner as an opposition's counter-measure to undermine such efforts.
Posted by: Elie Ashery
on Feb 17, 2008
Have you been wondering where I am lately? Don't worry, you and most other people could care less but I'm going to tell you any way. Instead of writing for my own blog I've been crafting words for the
EEC and
Media Post. So now the world is blessed with my insightful wisdom from three sources. More to come from The From Line.
Posted by: Michael Weisel
on Feb 5, 2008
Tagged in: Untagged
DomainKeys, OpenSPF and Sender ID – if you don’t know what these things are, find out fast! Mail server authentication, both from a marketing and corporate admin standpoint, will become a necessary defense in the spam war. It is estimated that only 30 percent of mail servers currently use these email authentication technologies, but this number will grow quickly as email marketers rush to take advantage of technology that will help distinguish actual email from spam.
Review and commit these terms and definitions to memory.
Posted by: Danielle Ashery
on Feb 5, 2008
Tagged in: Untagged
The mobile phone continues to rise in popularity as a primary communications device making email rendering on mobile devices a serious issue. According to data from MarketingSherpa, approximately 64 percent of “key decision makers” are reading messages on a BlackBerry or other mobile device. Let’s find out why this issue is finding its way to the top of many a priority list.
What is the problem?
Right now, mobile devices only display text emails. Basically, they make a mess of a finely-crafted HTML message. They are fussy about font size and the user is often scanning, not reading, the text. Email marketers will also have a challenging time separating their mobile users in email databases from traditional computer receivers. The segmentation will be necessary, however, to ensure proper rendering of messages to non-HTML friendly email clients. Another snag is that mobile devices also make it more difficult for email marketers to determine the true open rate of their campaigns. Metrics, we know, are key to evaluating success and implementing positive change.
How do email marketers solve this problem?
There is no simple answer to this question, yet. But, there are questions to start discussing with your email design and marketing teams. The first step is to make sure you’ve considered your audience demographics. Are they using BlackBerrys? Why? Many mobile-device devotees are checking email for urgent issues and will pass over anything that looks disposable. Another consideration that will play a key role as e-mail marketers update their strategies for this new medium is the nature of the campaign. For example, if the information is time sensitive, can the campaign be targeted to mobile users and not computer receives with only text and short, concise messages?
Naturally, we must also consider how we are gathering information in data collection methods such as surveys, landing pages and other tools. Do your sign-up forms include a mobile phone? Do recipients have a way to tell you that they use their mobile device as a primary communications tool?
eLoop users already have access to email rendering tools for all the major smart phones. For more information please contact your account rep.
