Posted by: Elie Ashery
on Dec 16, 2007
Last year I predicted that 2007 was going to be "the year of the mailman" for email marketing, meaning that everyone including the mailman would engage in the practice. This is evident in that Constant Contact now claims 150,000 small business customers. The word is out that email marketing returns big bucks and the little guys want in. True, email marketing does level the playing field between large and small online retailers since it's an affordable medium and relatively easy to press the send button. However the newbies to the game need to understand that any monkey can click send and just as anything good in life, realizing a positive ROI from your email marketing takes time, effort, a little bit of smarts and an education. Yes, you got to get yourself an email marketing education. Don't be dumb and buy into unscrupulous pie in the sky marketing that you'll sell millions of dollars of your ill conceived widget by blasting some cockamamie email to a three million person list you bought for $300 from Raj in India. And don't start crying that you didn't sell anything in the first month of sending your weekly email of skateboarding products because you were too stupid to figure out your customers are parents who purchased from you when their little Johnny was going through his skateboarding phase.
Posted by: Elie Ashery
on Dec 11, 2007
This time last year I predicted that basic batch and blasters would start to look at RSS as an alternative to email because of cost and deliverability. Boy was I dead wrong. Now that I look back at my words, what the hell was I smoking? Most batch and blasters aren't sophisticated enough to even figure out what RSS stands for let alone how to implement it. In my opinion RSS didn't make the slightest ding into email's market share and penetration in 2007. All the RSS proponents that declared the death of email in 2007, where are they now? They're either jobless or banished to work in the coat closet since they cut their email marketing budgets in 2007 when email returned 48X for every dollar invested. Ha! Ha!
Posted by: Danielle Ashery
on Dec 5, 2007
Tagged in: Untagged
Last year, advertisers spent nearly $10 billion on search engine marketing, more than 60 percent more than 2005. The value of SEM to increase the visibility of your Web site and company, and as an advertising tool is clear, but it’s also an effective tool to generate database leads.
Posted by: Danielle Ashery
on Dec 5, 2007
Tagged in: Untagged
Understanding how and when to use Action Based Messaging, or ABM, starts with knowing what ABM is. ABM is a process that allows you to send follow-up messages to an initial campaign based on the action that they take. An action-based message is automatically sent to the recipient in response to their action. For example, if the reader clicks on a link for more information, they might receive a follow-up message that asks if the link they were taken to provided the information they needed or if they have additional questions.
Posted by: Yotam Derfler
on Dec 5, 2007
The technology to deliver e-mail marketing campaigns is better than ever. The success of the campaign, though, is still only as good as the content that the message includes. Follow these tips for improving your copy.
