Posted by: Elie Ashery
on Apr 8, 2009
To build on my colleagues' positions in previous postings, social media is eroding email's social use in spite of its reliance on the medium and desperate claims that these two mediums can exist symbiotically in their current forms. Just as email displaced the U.S. Postal's role as the primary choice for delivering love letters, summer camp news and vacation postcards, social media is rapidly overtaking email for these same correspondences for the 35 and younger crowd. If you're a B2B marketer you can skip reading the rest of this -- because I have yet to see LinkedIn and the like encroach on email's power in the business world. However, consumer marketers better pay attention, because your ability to achieve the same ROI year over year with email is going to be turned on its side.
