Marketers are hot for social media because content can easily be shared on social media sites such as Twitter and Facebook quickly extending its reach. Things like coupons, promotions, news articles and product announcements are being shared every day with friends and co-workers increasing web traffic. And with more people using mobile devices to access Twitter and Facebook, a marketer’s reach can quickly become exponential.
What if you as an email marketer could tap into the power of social sharing?
You Can
With one click, you can empower subscribers to instantly share your message across 50 social networks. You can see exactly who is sharing your information and where they were sharing it. You can even thank people for sharing your information sending a reward for their efforts.
AddThis, the #1 bookmarking and social sharing button on the Internet, is easy to use and fully integrated into eLoop, Gold Lasso’s email marketing system. You can use a host of button images such as a Facebook or Twitter icon indicating that an article, coupon or picture can be shared via social media.
Here are a few ways our social media integration can enhance your email campaigns
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Allow subscribers to share the current message they are reading by “tweeting” it or posting it to their Facebook pages.
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Sharing access to a Data Collection page such as a survey or landing page, increasing its reach and conversion rates
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Full reporting with the ability to identify social media “influencers” determining when they shared your message and where
Gold Lasso is also working to incorporate other aspects of social media into your email campaigns. Stay tuned for future developments!
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